![]() ![]() Insert “WordPress” into the search query and filter the result to “past 7/30/90 days”. Want to write a blog post about WordPress? Best keywords & search terms for driving more traffic. Whether you are a blogger, salesperson, business owner or anything else involving reaching out to people, this is the best place for you to analyze and understand the interests of your audience & clients. The second use of Google Trends is for analyzing data. “Zeitgeist” by the way, means “the spirit of the times.” Analyze & Optimize You can view Google Zeitgeist videos back to 2004. Google ZeitgeistĪt each year’s end, Google releases a video accompanied by data about the most searched topics of the year. These charts are also sorted by categories, but here they are sorted by topics as well – actors, books, business people, cars, games, movies, music, people, politics, and many others. Top Charts highlight topics with high search volume during certain periods of time. You can filter the results by country and by categories – all, business, politics, cities, entertainment, lifestyle, nature, science, shopping, fashion, sports, travel & leisure. Trending NowĪs the name implies, this section presents real-time data of currently trending topics that raised significantly in terms of search volume. When you visit Google Trends, you’re presented with tons of interesting information about worldwide trending topics, which is divided into two main parts – trending now and top charts. I like comparing this to an online newspaper where people go to read the daily news. The first and most obvious use for Google trends is to discover trending topics. ![]() In addition to the productivity tips, I'll also share a few fun and interesting tips that are unrelated to business. To simplify matters I've divided the post into three main sections – discover, analyze & optimize. Google Trends can provide your business with valuable search data and analytics that can be extremely beneficial if used correctly.Īnd one of the best things about Google trends is that it is very simple to analyze and research the data. "Different regions that show the same search interest for a term don't always have the same total search volumes."įor the example we used above with Apple, this would mean that on August 18, Apple was one of the most popular search terms when compared to every other topic, for those searching on Google News in the US.Ī zero rating, however, wouldn't mean that no one searched for Apple, but only a small number compared to the peaks.Use this technique to increase organic search traffic to your post, e-commerce website, or blog – a key element to the successful growth of your business."The resulting numbers are then scaled on a range of 0 to 100 based on a topic's proportion to all searches on all topics.".Otherwise, places with the most search volume would always be ranked highest." "Each data point is divided by the total searches of the geography and time range it represents to compare relative popularity.Once you've searched a term or topic and customized some of its variants, understanding what the peaks (represented with a 100 on the graph) and plateaus actually mean can be confusing. How to interpret what each graph on Google Trends means ![]()
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